Featuring a fierce black bird with claws, the two-tone dusty peach label has a hint of a 1940's newsreel theme and reads, "Not See Kola. Von der anderen Seite der Mauer. Kalifornisches Erzeugnis." The neck has stamped text that says "Crystal Clear Emergency", while the bottle cap has a skull & crossbones and says "Drink DOA and you'll be OK!" on the inside.
The medium-thin liquid has a clear, peachy, fruity essence with light effervescence on the fence between soda and champagne fizz. Not too sweet, Not See Kola has a high note of delicate white grapes and peach with a slightly floral low note. It has a candy-like soft pear taste and an almost vanilla-like flavor.